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THe Hatchery

A place for museum minds at work

Audience-Centered Approach in Museums

2/26/2018

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By Gonzalo Casals, Museum Maverick for the Mohawk Valley Session

Picture
​For over a decade, LaPlaca-Cohen, a marketing and design consultant serving cultural organizations, has been studying Americans’ behavior in relation to cultural consumption.  Culture Track 2017 is the current iteration of such study that looks at how different generations define, access, and relate to cultural experiences. 
 
Some of the key findings are trends that have been solidifying in the last decade. For instance, millennials have expanded the definition of culture to include categories and experiences such as food festivals and television, both forms of entertainment that a decade ago would have fallen way outside traditional disciplines.  Newer generations are also redefining the way they consume culture, seeing themselves as active participants rather than passive audiences. Opportunities in which one can interact, share, and affect a cultural experience are the most popular among millennials. 
 
This generational shift in cultural consumption is unfolding at the same time that the US is experiencing dramatic demographic shifts.  A phenomenon once experienced only by large US cities is now expanding across the rest of the country. The rapid growth of Latino communities in the US, refugee relocation programs across the states, and immigrants leaving behind large metropolitan areas in search of more affordable lives in smaller cities and towns have contributed to this phenomenon.  
 
City administrations, public school and library systems, and churches and other civic institutions are now faced with the challenge to rethink their public service in order to accommodate an increasingly diverse population. Museums and other cultural organizations are also struggling to shift their cultural offerings in order to accommodate these new participants that demand more interactive, relevant cultural experiences.  


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Introducing: Creativity Challenges

2/5/2018

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Welcome to the Creativity Challenges- quick activities to strengthen your creative muscle! From time to time, we’ll be posting an activity for to you to complete. The focus here is on FUN. These are short challenges for you to complete as an individual, or with fellow members of your organizational staff. The challenges will all be different - and sometimes they’ll include a short article to read for further exploration, or a discussion question to help you delve deeper into what creativity means or looks like for your organization.

The challenge is simple - complete the task, and take a photo to share on social media - this can be a photo of your team doing the challenge, or whatever product happened to come from the challenge itself. Use the hashtag #creativityincubator - and post in the CI Community on FB, or on Twitter or Instagram - that’s it! Remember to tag GHHN and NYSCA in the posts so we can see them! (GHHN - Greater Hudson Heritage Network, @theGHHN, NYSCA - New York State Council on the Arts, @NYSCArts)

Ready? Let's go! Click here for the first challenge!


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    The Hatchery

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Greater Hudson Heritage Network · 2199 Saw Mill River Road · Elmsford, NY · 10523 · 914.592.6726
     
  • Home
  • Our Programs
    • 2020 Annual Conference & Awards for Excellence >
      • 2020 E-Program
      • 2020 Awards for Excellence Winners
      • Exhibitor/Sponsor Opportunities
    • Workshops & Webinars >
      • Webinars On Demand
    • Creativity Incubator >
      • The Hatchery
    • Behind the Scenes Networking Events
  • Our Grants
    • NYSCA/GHHN Collection Needs Assessment >
      • Collection Needs Assessment - Site Assessment
      • Collection Needs Assessment - Supplies
      • CNAP Consultant List
      • CNAP Site Assessment Final Report
      • CNAP Supplies Final Report
    • NYSCA/GHHN Conservation Treatment Grant >
      • Final Report Requirements
      • Past Conservation Treatment Grant Recipients >
        • 2019 NYSCA/GHHN Conservation Treatment Grant Recipients
        • 2018 NYSCA/GHHN Conservation Treatment Grant Recipients
        • 2017 NYSCA/GHHN Conservation Treatment Grant Recipients
        • 2016 NYSCA/GHHN Conservation Treatment Grant Recipients
        • 2015 Conservation Treatment Grant Recipients
    • NYSCA/GHHN Creativity Incubator Grant >
      • CI Grant Final Evaluation
  • Membership
  • Resources
    • Connecting to Collections >
      • Connecting to New York's Collections Resources
    • Consultant Registry >
      • Consultant Registry Form
    • Consultations
    • E-blasts & Newsletters
    • Hack the Museum Resources
    • Job Listings
    • Museum Resources >
      • Disaster Preparedness Planning
      • Blogs & Sites
      • Preservation & Conservation Organizations
      • Preservation Journals
  • About Us
    • Our Reach
    • 2020 Board of Trustees
    • GHHN Staff
    • Support Our Work
    • Contact Us
    • Giving Tuesday